Umisha Bhatia's profile

Surprise and Delight

POSTCARDS WITH PURPOSE 

ROLE
Design and Campaign Co-ordinator

PROJECT
VSO, an international development organisation, had collected a wealth of case studies which focused on critical issues such as climate change, youth empowerment and gender equality, in countries across Asia and Africa.

CHALLENGE
Our task was to come up with a creative solution that would not only surprise and delight both new and existing VSO donors but also inspire them to participate in the “Sponsor a Volunteer” campaign.

SOLUTION
Drawing inspiration from the rich cultural tapestry of these countries, we selected meaningful proverbs and collaborated with a talented wildlife illustrator, Rohan Dahotre who brought them to life. Together we produced a series of stunning, vibrant postcards that were sent as gifts to donors, serving as both decorative artwork for the recipients home while also providing some stories about the impact of VSO volunteers. 
Surprise and Delight
Published:

Surprise and Delight

Published: